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Indigos
Jessica Sloma, Owner
Serle Frederiksen, Business Development
Serle Frederiksen, Business Development
Jessica began her career in advertising, working her way from Administrative Assistant to Account Manager to Partner at an Advertising Agency. Through Jessica’s journey in the world of advertising, she found her passion, not only in sales and marketing, but entrepreneurship. Jessica went on to consult independently for small to mid-size
Jessica began her career in advertising, working her way from Administrative Assistant to Account Manager to Partner at an Advertising Agency. Through Jessica’s journey in the world of advertising, she found her passion, not only in sales and marketing, but entrepreneurship. Jessica went on to consult independently for small to mid-size companies by building meaningful and successful sales and marketing campaigns. Having the opportunity to launch her first start up business, Jessica started a charter transportation company in 2013. Jessica reached her goal of $1,000,000 in sales in the first year, then sold the company within three years.
Jessica went on to serve as Vice President of two resorts where she planned, directed and controlled sales and marketing, including all aspects of Greek Peak & Toggenburg Mountain Ski Area Management, Hope Lake Lodge and Conference Center, The Outdoor Adventure Center, Waterfalls Spa, Cascades Indoor Waterpark as well as multiple dining venues and resort events. Jessica and the team have a proven track record of increasing groups sales from $400,000 annually to $900,000 in 2014, then to $3,000,000 in 2019; increased wedding business from 13 weddings in 2013 to 65 weddings in 2018 [a 500% increase]. Jessica also directed all advertising and marketing initiatives resort wide, servicing as an in-house advertising agency.
Today, Jessica has returned to her entrepreneurial passion in assisting select clients in achieving their goals in the areas of brand reputation, executive management, sales and marketing – along with her tribe of the industry best - The Indigo Solutions.
Jessica resides with her husband Ken and their two sons in Syracuse, NY. The absolute support she receives from her family, allows Jessica to continue to reach her goals and evolve both professionally and personally.
Serle Frederiksen, Business Development
Serle Frederiksen, Business Development
Serle Frederiksen, Business Development
Serle began his career as a Design Engineer in 1997 in Winnipeg, Canada after graduating with a Bachelor of Science in Physics & Mathematics and Mechanical Engineering from the University of Manitoba, Winnipeg Canada. With Serle’s comprehensive engineering background and technical expertise in new product design and development, Serle ha
Serle began his career as a Design Engineer in 1997 in Winnipeg, Canada after graduating with a Bachelor of Science in Physics & Mathematics and Mechanical Engineering from the University of Manitoba, Winnipeg Canada. With Serle’s comprehensive engineering background and technical expertise in new product design and development, Serle has focused his career over the past two decades in Automotive Engineering and Project Management, working with top brands such as Rolls-Royce, Dresser-Rand, General Motors and Carrier Corporation.
In 2021, Serle began his entrepreneurial journey by launching New Leaf Endeavors, a Syracuse-based tree and landscape company.
In 2022, Serle expanded his collaboration with Jessica by heading business development and project management for Indigo Solutions.
If Serle is not behind his computer, you can find him in his shop on Oneida Lake working on his passion of converting 4x4 vehicles to 6x6. Curious? Check out his website at www.Anvil6x6.com for more information.
Peter Hedley, Creative Services & Business Development
Peter Hedley, Creative Services & Business Development
Peter Hedley, Creative Services & Business Development
Peter is a British/American award-winning Graphic and Industrial designer with some big brand names to his credit, including, Sonicare, Amstel Light, Mentos and the world’s first insulin pen for
Novo Nordisk.
Peter is a British/American award-winning Graphic and Industrial designer with some big brand names to his credit, including, Sonicare, Amstel Light, Mentos and the world’s first insulin pen for
Novo Nordisk.
Peter trained at the prestigious Akademie Industriele Vormgeving Eindhoven (now the Design Academy Eindhoven) in The Netherlands.
Peter is currently bridging the gap in the U.S. between traditional 'cookie-cutter' marketing agencies with a hand-picked team of diversely-talented creative & marketing specialists. By providing an equally-comprehensive service, yet affordably and "customized to suit the client, not the agency," Peter positions Indigo Solutions to become the only viable alternative to the traditional
Main Street 'cookie-cutter' Marketing Agency business model.
Kaitlyn Head, Campaign Development
Peter Hedley, Creative Services & Business Development
Peter Hedley, Creative Services & Business Development
Kaitlyn began her career in marketing immediately after graduating from SUNY Cortland. In four quick years, Kaitlyn worked her way from Marketing Apprentice to Marketing Manager, then was promoted to Director of Resort Marketing at Greek Peak Mountain Resort and Toggenburg Mountain.
Kaitlyn directs marketing projects and campaigns from
Kaitlyn began her career in marketing immediately after graduating from SUNY Cortland. In four quick years, Kaitlyn worked her way from Marketing Apprentice to Marketing Manager, then was promoted to Director of Resort Marketing at Greek Peak Mountain Resort and Toggenburg Mountain.
Kaitlyn directs marketing projects and campaigns from conception to implementation and tracking ROI.
Kaitlyn has a passion for design and a strength in listening to client’s input and then delivers performing campaign results.
Kaitlyn serves on the marketing committees for the FLTA – Finger Lakes Tourism Association and the SANY-Ski Areas of New York Association.
Today, Kaitlyn assists clients in achieving their goals in the areas of brand reputation, executive management, sales and marketing.
Kaitlyn resides with her husband Danny, Indigo daughter and son, and furbaby Bradey in Cortland, NY. Kaitlyn and her family love to ski in the winter and can be found on the St. Lawrence River or Otisco Lake in the summer.